Lord Sugar most trusted by SMEs for Business Advice

Small business owners have named Lord Alan Sugar, star of the hit BBC show, The Apprentice, as the UK’s most trusted straight talker, in a recent T-Mobile survey.

2,000 small business owners were asked to choose their top three most trusted business personalities for straight talking business advice. Lord Sugar was chosen by 42% of respondents, followed by Richard Branson and Peter Jones from Dragon’s Den.

Martin Lyne, Director of SME Marketing at T-Mobile said “Lord Alan Sugar’s popularity shows that most business owners just want people to get to the point. They don’t have time to waste listening to waffle or jargon.”

Lord Sugar will choose one of Stella English and Chris Bates to join him when the final of The Apprentice is shown this coming Sunday, 19th December.