UK launch for Apple iAd mobile advertising platform

Apple’s iAd mobile advertising platform will launch in UK next month.

The iAd service offers advertising inside mobile apps on devices including the iPhone and iPod Touch and is being touted as a next-generation service that will finally open up the advertising potential of mobile devices, promising to “combine the emotion of TV advertising with the interactivity of internet advertising”.

iAd will launch in Europe with commercials from clients including Unilever, L’Oréal, Renault and Louis Vuitton. Apple first unveiled iAd in June with claims that it had already secured $60m in pre-bookings for campaigns – a figure that would represent 50% of the total forecast mobile ad spend in the US for the second half of 2010. Apple the year. The company estimate that the actual iAd revenue could be more than 20% of the total US mobile ad spend this year.

The UK launch will be followed by France next month and Germany in January.

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