Google gives a Boost to small businesses

This week Google announced a new online advertising solution to help local businesses connect with potential customers in their area. Google Boost enables business owners to easily create online search ads from directly within their Google Places account, with automated ongoing management. Boost is initially being beta tested in the US in San Francisco, Houston and Chicago.

Boost ads will appear in the “Sponsored Links” section of Google and Google Maps search result pages. As well as basic info like your company name, address, phone number and website, your ad can also include the number of reviews you’ve received, an average star rating and a link to your Google Place page to help potential customers find additional useful information about your business.

Research shows that 97% of people conduct research online before buying locally – demonstrating the need for small business owners to consider local online marketing activity to reach both new and existing customers.

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Welcome to  I’m an online marketing specialist with over 12 years ‘hands on’ experience of planning and managing successful, targeted and measurable online marketing campaigns.

I’m now delighted to offer my knowledge, skills and experience to businesses large and small who want to increase sales of their products and services online. Please take a look around the site to find out more about me and my expertise.

Based in Essex, I’m ideally placed to work with clients in London and the South East, including Cambridgeshire, Essex, Hertfordshire, Kent, Norfolk and Suffolk – as well as clients further afield.

To find out how I can improve your online marketing please feel free to get in touch or give me a call on 07827 806722

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Google launches Place Search

Google has now launched a new feature called Place Search which produces results based just around locations, to help make its search offering more ‘local’.

Google users can now search for an activity in a certain place, or a type of restaurant, for example ‘Indian in London’ and the results will show all the places in that location which match the search

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The future of marketing

The future of marketing is online. Whether you’re trying to raise awareness for your business or brand, generate leads or opportunities, drive sales or just communicate with your customers – online marketing is key.

Online marketing is powerful, but finding people with the right mix of skills and experience to plan and manage the right online marketing mix for your business is harder than ever.

With over 12 years of experience in planning and managing paid search (PPC), search engine optimisation (SEO), affiliate marketing, social media, web design & development and various online marketing projects, I can help your business make maximum use of the online and digital marketing opportunities today’s digital world offers.

To find out more please take a look around my site, get in touch or call me on 07827 806722