March 13, 2012 Leave a Comment
On 26th May last year the EU Cookie directive came into force, with the UK’s Information Commissioner’s Office (ICO) offering a one year grace period before starting to enforce it. Almost 10 months later very few, if any, sites seemed to have actually taken any action, or started to seek permission to drop cookies, other than the ICO website itself – though according to many observers even their approach doesn’t meet the regulations.
It appears many people are either blissfully ignorant of the change in the law, or don’t believe it impacts them. However, if you use Google Analytics to track your site, or Google Adwords conversion tracking it almost certainly affects you. Check out the video below for a useful overview:
If you want to know more about the directive and it’s potential impact then I suggest you contact the Information Commissioner’s Office or consult your legal advisers.