October 31, 2011 Leave a Comment
If you live in East London you’re more likely to watch online video than anybody else in the rest of the country, according to the latest research from Hitwise into the enormous growth in online video.
Perhaps it’s all those West Ham fans tuning in to watch the mighty Hammers on Sky Go, which incidentally I did last week on my iPad. This was the first time I’d tried to watch a game in this way and I found it to be a far better experience than I’d ever imagined. And it seems I’m not alone. The huge growth in video consumption online is no doubt being fuelled by the growth of the iPad and the other tablets lining the shelves – but also presents a plethora of opportunities for businesses and brands. This time out West Ham only converted one opportunity – but it proved to be the winner.
So look out, just as West Ham strive to return to the Premier League, so Sky could yet be a major force online – and video content presents us all with opportunities. In the meantime have a look at the Hitwise presentation. Not as much fun as watching West Ham – but arguably more educational!