Search Engine Optimisation (SEO) is the practice of changing or optimising an existing website (or building a new one) so that the site ranks highly in the search engine’s organic or natural results when a user searches for a term or terms that are relevant to your site’s content. Clicks on these links are free, but SEO requires time, patience, expertise, investment and a long-term approach.
Search engine optimisation can be complex, for example, with Google, over 200 different factors are used to determine the site’s relevancy to the user’s search query. SEO is also constantly changing and dynamic, with Google’s ‘Panda’ and ‘Penguin’ updates changing the way that sites are ranked, along with the increasing importance of ‘social media’ signals.
Essentially, any activity that helps to improve your website for users or promote your website or business within search and social media can be viewed as an SEO activity, but there are a still a number of core SEO activities and techniques that can be used to help you improve your natural search engine visibility.
Freelance SEO Consultancy
With many years of ‘hands on’ search engine optimisation experience I can offer a range of freelance SEO training, consultancy and management services depending on your requirements.
If you’re new to search engine optimisation I can offer a comprehensive six-step SEO service. Clients can take a step by step approach, or choose individual services on a ‘pick and mix’ basis.
- Keyword Research
- Market / Competitor Review
- Onsite SEO Review & Recommendations
- Offsite SEO Review & Recommendations
- Ongoing SEO Implementation & Delivery
- Ongoing SEO Reporting & Analysis
I can also provide ad-hoc SEO consultancy and support for both established sites and within the design and build process for new sites.
Check out my SEO Workshops to find out how I can help increase your natural search visibility, website traffic, and sales.
Alternatively, please feel free to get in touch or give me a call on 07827 806722