Google AdWords Changing from Sponsored Links To Ads

A short while ago, Google began testing labelling AdWords ads as “ads”. Previously these AdWords ads were headed as “sponsored links”.  Google have confirmed this rollout to Search Engine Land, the search industry’s leading online publication for the latest search news, research and anaylsis, commentary and expert advice.

A Google spokesperson said: “Yes, I can confirm this rollout. We are always experimenting with the look and feel of our search result pages, including the delivery of relevant advertising. This is on English language domains now and rolling out to all languages and domains”

Will this make a difference to ppc click rates? My first guess is no, whilst the cynic inside me thinks that it’s unlikely to happen (or last) if it proves to have any kind of negative impact on Google’s revenues.

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